The influences of innovative technological introduction on interpretive experiences of exhibition:a discussion on the intention to use augmented reality

This study considers a tourism-related exhibition associated with the themes of augmented reality technology to explore the relations among external variances, technology perceptions, users' attitudes, behavioral intentions, and experiential valuations. This study verifies the results of design...

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Bibliographic Details
Published in:Asia Pacific journal of tourism research 2020-06, Vol.25 (6), p.662-677
Main Authors: Wu, Shou-Tsung, Chiu, Ching-Hsing, Chen, Yeong-Shyang
Format: Article
Language:English
Subjects:
Augmented reality
exhibition
experiential value
Hypotheses
smart tourism
technology acceptance model
Technology readiness
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Summary:This study considers a tourism-related exhibition associated with the themes of augmented reality technology to explore the relations among external variances, technology perceptions, users' attitudes, behavioral intentions, and experiential valuations. This study verifies the results of designed hypotheses via the combined analysis of a structural equation modeland related statistical analysis. The results show that most hypotheses are verified with supportive effects. The increase in visual effects, the ease of use, the diversity and amusement of technological content, the friendly atmosphere of the exhibiting field, and the assistance of on-site staff are all vital factors to facilitate users' behavioral intentions.
ISSN:1094-1665
1741-6507
DOI:10.1080/10941665.2020.1752754