Services in International Business Studies: A Replication and Extension of Merchant and Gaur (2008)

International trade in services is a dominant feature of the global economy but it has not received a corresponding level of attention in international business research. In this study, we review the status of research on the internationalisation of services and service firms in the international bu...

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Bibliographic Details
Published in:Management international review 2020-06, Vol.60 (3), p.427-457
Main Authors: Blagoeva, Denitsa Hazarbassanova, Jensen, Peter D. Ørberg, Merchant, Hemant
Format: Article
Language:English
Subjects:
Business
Business and Management
Business education
Business Strategy/Leadership
Conceptual development
Content analysis
Emerging Markets/Globalization
Global economy
Globalization
International aspects
International business
International trade
Operations Management
Organization
Research Article
Services industry
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Summary:International trade in services is a dominant feature of the global economy but it has not received a corresponding level of attention in international business research. In this study, we review the status of research on the internationalisation of services and service firms in the international business domain in order to derive questions for future research. We replicate and extend Merchant and Gaur's (Management International Review 48, p. 379-396, 2008) review of research on the internationalisation of non-manufacturing firms for the following 10 years (2009-2018) for five leading international business journals. In addition to providing a qualitative content analysis of the literature, we extend the study to all research published by 2018 to identify research gaps and emerging research themes. Overall, we find that while research on service internationalisation has increased, the field remains fragmented and lacks theoretical and conceptual development applicable to the internationalisation of services. This creates opportunities for future research.
ISSN:0938-8249
1861-8901
DOI:10.1007/s11575-020-00417-8