THE PALACE LUXURY RESORT: SERVICE AS A STRATEGIC DIFFERENTIATOR

According to World Travel and Tourism Council (WTTC), in 2017 travel and tourism industry had significant impact on creating job directly with huge number of 1,178,500 jobs in Bangladesh. According to tour operators and proprietors of hotels and motels, around 60 per cent of the domestic travelers v...

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Bibliographic Details
Published in:Independent business review 2019-01, Vol.12, p.48-59
Main Authors: Saha, Suman Prosad, Momotaz, Shamsun Nahar, Jyote, Abul Khair, Jamal, Zakia Binte, Islam, Mohammed Sohel, Azim, Fauzul
Format: Article
Language:English
Subjects:
Competition
Competitive advantage
Customer services
Hotels & motels
Marketing
Resorts & spas
Studies
Tourism
Travel
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Summary:According to World Travel and Tourism Council (WTTC), in 2017 travel and tourism industry had significant impact on creating job directly with huge number of 1,178,500 jobs in Bangladesh. According to tour operators and proprietors of hotels and motels, around 60 per cent of the domestic travelers visit Cox's Bazar and the rest, 40% usually visit Chittagong, Sylhet, the Sundarbans, and some tourist spots in North Bengal. [...]there is dearth of research in developing countries on how organizations are following various strategies to keep their customers closer especially in luxury service category. To make customers' journey a fulfilling one they provide number of activities such as fishing, trekking, outdoor games, indoor games and cycling. Besides that, they have world class state of art to host events such as cultural event, corporate meeting or family get together.
ISSN:1996-3572
2521-2990