Bob Lusch: Co-Creator of Careers

This recollection discusses my interactions with Bob Lusch over the years, from the time we were starting assistant professors to his untimely passing.

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Bibliographic Details
Published in:Journal of macromarketing 2020-09, Vol.40 (3), p.302-304
Main Author: Ingene, Charles
Format: Article
Language:English
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Description
Summary:This recollection discusses my interactions with Bob Lusch over the years, from the time we were starting assistant professors to his untimely passing.
ISSN:0276-1467
1552-6534
DOI:10.1177/0276146720928128