Tourism practices and experience value creation: The case of a themed attraction restaurant

This article uses practice theory to analyse experience value creation in an innovative tourism setting characterised by high interdependence between tourism actors. The theory is applied in a case- and action-oriented study of a themed restaurant in a medieval re-enactment centre. It exemplifies ho...

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Bibliographic Details
Published in:Tourist studies 2020-09, Vol.20 (3), p.271-297
Main Authors: Sørensen, Flemming, Fuglsang, Lars, Sundbo, Jon, Jensen, Jens Friis
Format: Article
Language:English
Subjects:
Action
Case studies
Middle Ages
Restaurants
Tourism
Value creation
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Summary:This article uses practice theory to analyse experience value creation in an innovative tourism setting characterised by high interdependence between tourism actors. The theory is applied in a case- and action-oriented study of a themed restaurant in a medieval re-enactment centre. It exemplifies how integration of a restaurant into a specific attraction theme provides opportunities for experience value co-creation through tourism practices. It also illustrates how integration can cause co-destruction of experience value. The action-oriented part of the study included a workshop, interviews and other communication with relevant actors. It aimed to sustain a change of practices, providing solutions to issues of value-co-destruction found in the case study. The article theorises and illustrates the complexity of experience value creation in complex tourist settings and suggests how a practice theory approach to innovation may lead to value creation in tourism and be a powerful tool for tourism managers.
ISSN:1468-7976
1741-3206
DOI:10.1177/1468797619899347