Satirical Narrative Processing: Examining the Roles of Character Liking and Media Enjoyment on Narrative-Consistent Attitudes

This study uses online survey data (n = 127) with an embedded media manipulation to examine relationships between character liking, media enjoyment, and narrative consistent attitudes with late-night political comedian, Stephen Colbert’s satirical campaign finance narrative. The data offer empirical...

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Bibliographic Details
Published in:International journal of public opinion research 2019-03, Vol.31 (1), p.142-160
Main Authors: LaMarre, Heather L, Grill, Christiane
Format: Article
Language:English
Subjects:
Attitudes
Campaigns
Enjoyment
Entertainment
Hostility
Internet
Liking
Manipulation
Mass media effects
Narratives
Personality
Political attitudes
Political campaigns
Political finance
Psychology
Social criticism & satire
Structural equation modeling
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Summary:This study uses online survey data (n = 127) with an embedded media manipulation to examine relationships between character liking, media enjoyment, and narrative consistent attitudes with late-night political comedian, Stephen Colbert’s satirical campaign finance narrative. The data offer empirical support for the notion that narratively structured political satire processing models should consider relevant entertainment psychology and narrative persuasion concepts such as how audiences respond to the main characters and the role enjoyment plays in the process. Using structural equation modeling, media enjoyment significantly mediated the relationship between character liking and narrative consistent attitude formation (about the antagonist), but appears to have functioned as a suppressor variable. Competing models are offered in an Online Appendix.
ISSN:0954-2892
1471-6909
DOI:10.1093/ijpor/edx025