New journalistic genres in social weeklies: a statistical probe

• Published in: Informatologia 2020, Vol.53 (1-2), p.92-100
• Main Authors: Rončáková, Terézia, Môcová, Lenka
• Format: Article
• Language: English
• Subjects: Advertising; Classification; Content analysis; Genre; Gossip; Journalists; Lifestyles; Subjectivity
• ISSN: 1330-0067; 1848-7793
• DOI: 10.32914/i.53.1-2.6

The traditional system of journalistic genres requires an update, which was attempted in a relatively coherent concept by T. Rončáková. We applied her genre classification containing both new and traditional genres to a sample of Slovak social weeklies and statistically tested the presence and quantity of individual genres. At the same time, we examined the presence of the author's opinion, verbs in the 1st person singular and the hidden advertising in the texts. The presented findings on genres and the presence of opinions, subjectivity and hidden advertising were interpreted in the context of the classification of individual periodicals, either elite or lifestyle ones, which helped determine the impact of the tabloid orientation of periodicals on their content and form. Tradicionalni sustav novinarskih žanrova zahtijeva ažuriranje, što je T. Rončáková pokušala u relativno koherentnom konceptu. Primijenili smo njezinu žanrovsku klasifikaciju koja sadrži nove i tradicionalne žanrove na uzorku slovačkih društvenih tjednika, te smo statistički ispitali prisutnost i količinu pojedinih žanrova. Istodobno smo ispitali prisutnost autorovog mišljenja, glagole u jednini 1. lica i skrivene reklame u tekstovima. Predstavljeni nalazi o žanrovima i prisutnosti mišljenja, subjektivnosti i skrivenog oglašavanja interpretirani su u kontekstu klasifikacije pojedinih periodičnih publikacija, bilo elitnih, bilo životnih, što je pomoglo u utvrđivanju utjecaja tabloidne orijentacije periodike na njihov sadržaj i oblik.