Understanding the Diverse Field of "Educational Technology" as Revealed in Twitter Job Postings: Encoding / Decoding Approach

In this study, we attempt to understand discursive interrelationships among five professional job advertisements which are often used interchangeably, including educational technology, educational design, instructional design, learning design, and instructional systems design. The purpose is to bett...

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Bibliographic Details
Published in:Qualitative report 2020-08, Vol.25 (8), p.2044-2066
Main Authors: Basdogan, Merve, Ozdogan, Zulfukar, Bonk, Curtis J
Format: Article
Language:English
Subjects:
Access to education
Advertising
Blended learning
Careers
Collaboration
Distance learning
Educational Environment
Educational technology
Higher education
Instructional design
Job openings
Learner Engagement
Online instruction
Pedagogy
Qualitative research
Skills
Social network analysis
Software
Technology
Undergraduate Students
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Summary:In this study, we attempt to understand discursive interrelationships among five professional job advertisements which are often used interchangeably, including educational technology, educational design, instructional design, learning design, and instructional systems design. The purpose is to better understand the distinctions, interactions, and overlaps of these disciplines using Encoding/Decoding Model over the discourses of the jobs announcements. We collected data using a social network analysis tool, NCapture, and imported to qualitative analysis software (i.e., NVivo) to conduct thematic analyses. For this study, 171 job postings in Twitter were captured by using NCapture as a Web-browser extension. Findings indicated that the relations between the targeted disciplines can be explained by Stuart Halls Communication Model (1980). Results can serve as a guide for scholars and students studying at the intersection of technology and education fields.
ISSN:1052-0147
2160-3715