The New NDP: Moderation, Modernization, and Political Marketing David McGrane, Vancouver: UBC Press, 2019, pp. 408

[...]the new NDP relied more on professional strategists, public opinion polling and focus groups when setting its legislative priorities, instead of on caucus, party members and organized labour. Public opinion data suggest that the NDP began stealing “market share” (voters) from the Liberal party...

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Bibliographic Details
Published in:Canadian journal of political science 2020, Vol.53 (2), p.499-501
Main Author: Currie-Wood, Rob
Format: Review
Language:English
Subjects:
Debates
Labor parties
Labor unions
Market shares
Marketing
Moderation
Modernization
Political activism
Political advertising
Political leadership
Political parties
Politics
Primaries & caucuses
Prioritizing
Public opinion
Social activism
Subsidies
Theft
Voter behavior
Voters
Citations: Items that this one cites
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Summary:[...]the new NDP relied more on professional strategists, public opinion polling and focus groups when setting its legislative priorities, instead of on caucus, party members and organized labour. Public opinion data suggest that the NDP began stealing “market share” (voters) from the Liberal party in English Canada and all other parties in Quebec (212, 241). [...]The New NDP fills a large gap about developments in Canadian party politics since the turn of the twenty-first century.
ISSN:0008-4239
1744-9324
DOI:10.1017/S0008423920000153