Examining the Determinants of Consumer Purchase Intention towards Mobile Advertising

Value: This study gives an insight to the mobile advertising companies from the perspective of the respondents' view towards their purchasing intention.

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Bibliographic Details
Published in:Global business and management research 2020-04, Vol.12 (2), p.89-103
Main Authors: Goh, Mei Ling, Ang, Hwee Chin, Tan, Seng Huat, Oun, Wei Loon
Format: Article
Language:English
Subjects:
Advertising
Cellular telephones
Consumers
Credibility
Customer services
E-commerce
Economic incentives
Electronic commerce
Marketing
Marketing research
Mobile advertising
Purchasing
Shopping
Smartphones
Studies
Surveys
Text messaging
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Summary:Value: This study gives an insight to the mobile advertising companies from the perspective of the respondents' view towards their purchasing intention.
ISSN:1947-5667
1947-5667