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Are Malaysians Ready for the Cashless Society? Evidence from Malaysia's Undergraduates
Moving to create a greater Malaysia, Bank Negara Malaysia is set to launch its digital banking framework by the end of 2019. Aligned with the goal, this study is conducted to examine the motivational factors affecting the adoption of cashless transaction system among undergraduates in Malaysia. This...
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Published in: | Global business and management research 2020-01, Vol.12 (1), p.78-88 |
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Main Authors: | , , |
Format: | Article |
Language: | English |
Subjects: | |
Online Access: | Get full text |
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Summary: | Moving to create a greater Malaysia, Bank Negara Malaysia is set to launch its digital banking framework by the end of 2019. Aligned with the goal, this study is conducted to examine the motivational factors affecting the adoption of cashless transaction system among undergraduates in Malaysia. This study adopted Technology Acceptance Model (TAM) to examine the motivational factors that lead to the adoption of cashless transaction system. Findings shown that Perceived Usefulness (PU) and Perceived Ease of Use (PEoU) are positively associated to dependent variables, Adoption of Cashless Transaction System (ADT). In which PU has the greatest effects towards the adoption of cashless transaction system. |
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ISSN: | 1947-5667 1947-5667 |