Tennis influencers: The player effect on social media engagement and demand for tournament attendance

•Professional players have individual effects on social media user engagement.•Social media popularity emerges among equally talented players.•Performance rankings are not comprehensive representatives of the player status.•The player effect on demand for tennis tournament attendance can reflect her...

Full description

Saved in:
Bibliographic Details
Published in:Telematics and informatics 2020-07, Vol.50, p.101381, Article 101381
Main Authors: Chmait, Nader, Westerbeek, Hans, Eime, Rochelle, Robertson, Sam, Sellitto, Carmine, Reid, Machar
Format: Article
Language:English
Subjects:
Ability
Digital media
Economic research
Economics
Internet
Marketing
Mass media effects
Players
Social media
Social networks
Sports
Sports fans
Sports participation
Tennis
Tickets
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
business 1
tennis 1