From a Mission Statement to a Sense of Mission: Emotion Coding to Strengthen Digital Engagements
Abstract The emergence of new technologies has revolutionized the way companies interact and build relationships with customers. This study aims to understand the emotion behind the company strategy and how they can be used to inform the design of digital channel engagements. A content analysis of 1...
Saved in:
| Published in: | Journal of creating value 2018-05, Vol.4 (1), p.82-109 |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Subjects: | |
| Citations: | Items that this one cites Items that cite this one |
| Online Access: | Get full text |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|