The Importance of Implementing Regional Development for Small Producers of Agave

Competitiveness has increased in all market sectors, and agave producers have not been the exception. The purpose of this research is to identify and analyze the marketing of maguey in the municipalities of Tula, Tetepango Atotonilco de Tula, and Tetepango, Hidalgo. The main motivation behind it is...

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Bibliographic Details
Published in:The journal of applied business and economics 2020-09, Vol.22 (5), p.151-155
Main Authors: Jiménez, Ruth Flores, Jiménez, Ivette Flores, Lugo, Noemí Vega, Tapia, María Guadalupe Castillo
Format: Article
Language:English
Subjects:
Area planning & development
Commercialization
Competition
Consumer behavior
Consumers
Consumption
Culture
Distribution channels
Economic development
Economic growth
Market strategy
Marketing
Questionnaires
Standard of living
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Summary:Competitiveness has increased in all market sectors, and agave producers have not been the exception. The purpose of this research is to identify and analyze the marketing of maguey in the municipalities of Tula, Tetepango Atotonilco de Tula, and Tetepango, Hidalgo. The main motivation behind it is to help producers to use agave to contribute to regional economic development and an increased standard of living. To that end, mixed methodology comprising qualitative and quantitative approaches is adopted; questionnaires are used to collect data and those data are combined with direct observation. Through this methodology, the optimal strategies and the best tools to publicize the proposals that adapt to the needs of the producers taking advantage of all their properties are identified.
ISSN:1499-691X
1499-691X
DOI:10.33423/jabe.v22i5.3057