ASSESSING THE ROLE OF ITC e-CHOUPAL FOR RURAL TRAN SFORMATION

This paper focuses on the facilities, offerings provided by ITC to rural or villagers especially in Ujjain and Indore district, Madhya Pradesh. It helps to assess the impact of e-choupal in the decision making process of the farmers. Our study confirmed that age / seniority could also be determinant...

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Bibliographic Details
Published in:Prestige international journal of management and research 2018-03, Vol.10 (4), p.54-58
Main Authors: Upadhyaya, Ajit, Sharma, Shail Shri, Shukla, Rajeev K
Format: Article
Language:English
Subjects:
Age groups
Agriculture
Data analysis
Empowerment
Expenditures
Farmers
Five year plans
Initiatives
Internet access
Irrigation
Kiosks
Knowledge management
Market analysis
Privatization
Productivity
Rice
Supply chains
Water conservation
Wheat
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Summary:This paper focuses on the facilities, offerings provided by ITC to rural or villagers especially in Ujjain and Indore district, Madhya Pradesh. It helps to assess the impact of e-choupal in the decision making process of the farmers. Our study confirmed that age / seniority could also be determinant in transforming rural farmers life. It proved that ITC e-Choupal/kiosk transformed the rural farmers life by providing them easy access in market analysis and using prescribed, scientific techniques. Though ITC needs to push a systematic awareness drive in other age groups farmers, especially seniors farmers about utility of facilities provided by ITC and the ways in which it can benefit them in totality.
ISSN:0974-6080