Acceptance of 5 G technology: Mediation role of Trust and Concentration

Even though 4 G technology is still under development, many investors are currently working to advance the following type of Internet networks identified as ‘5 G’. The importance of 5 G technology has been demonstrated over the past few years, extended to different activities related to technology a...

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Bibliographic Details
Published in:Journal of engineering and technology management 2020-07, Vol.57, p.101585, Article 101585
Main Authors: Akbari, Morteza, Rezvani, Azadeh, Shahriari, Elmira, Zúñiga, Miguel Ángel, Pouladian, Hanieh
Format: Article
Language:English
Subjects:
5G technology
Acceptance
Behavioral intention
Concentration
Empirical equations
Flow theory
Mediation effect
Multivariate statistical analysis
Optimization
Public participation
Technology Acceptance Model
Technology utilization
Trust
Trustworthiness
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Summary:Even though 4 G technology is still under development, many investors are currently working to advance the following type of Internet networks identified as ‘5 G’. The importance of 5 G technology has been demonstrated over the past few years, extended to different activities related to technology acceptance. Therefore, the primary purpose of our study is to assess factors affecting the intention to use 5 G. A new integrated model was developed by incorporating trust and concentration constructs (from Flow Theory) into the Technology Acceptance Model (TAM). A total of 518 students were studied in Iran and the USA. Structural Equation Modeling (SEM) was applied to analyze the research model. The empirical findings support the hypotheses testing the significant influences of perceived ease of use (PEoU) and perceived usefulness (PU) on the intention to use 5G. Moreover, this study provides evidence that trust and concentration mediate the relationships among PEoU, PU, and the intention to use 5 G. Implications from this evidence suggest that 5 G technology should be designed in the way to deliver trustworthy and supportive services. As a result, it can obtain potential users’ trust and concentration as well as enhance public engagement and optimize the implementation of such technologies, thereby maximizing population benefits. Furthermore, the results of this study could aid as a resource for technology creators and offer support to develop marketing strategies based on users’ necessities.
ISSN:0923-4748
1879-1719
DOI:10.1016/j.jengtecman.2020.101585