Visual rhetoric based on triadic approach: Intellectual knowledge, visual representation and aesthetics as modality

The aim of the present study is to evaluate Sonja Foss’s (1994) as well as reflect upon several points for further consideration; and finally suggest a renewed triadic approach as a method for analyzing art-relevant visual imagery. The triadic approach to be discussed assumes three correlative layer...

Full description

Saved in:
Bibliographic Details
Published in:Semiotica 2020-03, Vol.2020 (233), p.35-53
Main Authors: Köksal, Fatma Nazlı, İnatçı, Ümit
Format: Article
Language:English
Subjects:
Advertisements
advertising
Aesthetics
artwork
Imagery
Rhetoric
visual representation
visual rhetoric
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The aim of the present study is to evaluate Sonja Foss’s (1994) as well as reflect upon several points for further consideration; and finally suggest a renewed triadic approach as a method for analyzing art-relevant visual imagery. The triadic approach to be discussed assumes three correlative layers: , and . This study will include the analysis of a print advertisement that used an artwork as its content of visual rhetoric, and this will inform further discussions on the proposed approach. The contribution of this renewed triadic approached to the field of visual rhetoric has the advantage of expanding and possibly improving rhetorical analysis methods of visual imagery.
ISSN:0037-1998
1613-3692
DOI:10.1515/sem-2018-0075