Web quality as a determining factor in the online retailing of organic products in Spain

The purpose of this study was to examine the online offering of organic products by the main food retail chains operating in Spain and compare it with that of a prominent virtual organisation which specialises in organic food. The quality of the websites of these organizations was also contrasted. T...

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Bibliographic Details
Published in:New Medit 2016-06, Vol.15 (2), p.28
Main Authors: MOZAS-MORAL, Adoración, FERNÁNDEZ-UCLÉS, Domingo, BERNAL-JURADO, Enrique, Miguel Jesús MEDINA-VIRUEL
Format: Article
Language:English
Subjects:
Food chains
Food quality
Natural & organic foods
Retailing
Virtual organization
Websites
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Summary:The purpose of this study was to examine the online offering of organic products by the main food retail chains operating in Spain and compare it with that of a prominent virtual organisation which specialises in organic food. The quality of the websites of these organizations was also contrasted. The results confirm that a quality website for the distribution of organic products reduces the factors that inhibit organic product consumption and that the major retail distribution chains operating in Spain do not currently offer a range that would be sufficient to satisfy all the requirements of an organic product consumer.
ISSN:1594-5685
2611-1128