Rural Entrepreneurs' Information Needs upon Entering E-Commerce

To introduce e-commerce to rural entrepreneurs, we need to convey information according to their needs. This article explains the information needs for rural entrepreneurs in developing their marketing through e-commerce. The proceedings concerning information needs for rural entrepreneurs were obta...

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Bibliographic Details
Published in:Library philosophy and practice 2020-01, p.1-10
Main Authors: Kurniasih, Nuning, Yadiati, Winwin, Sukaesih, Silvana, Tine, Rizal, Edwin, Winoto, Yunus
Format: Article
Language:English
Subjects:
Brand loyalty
Case studies
Competition
Competitive advantage
Consumer behavior
Consumers
Digital marketing
Electronic commerce
Empowerment
Entrepreneurs
Entrepreneurship
Focus groups
Infrastructure
Library and information science
Rural areas
Small & medium sized enterprises-SME
Sugar
SWOT analysis
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Summary:To introduce e-commerce to rural entrepreneurs, we need to convey information according to their needs. This article explains the information needs for rural entrepreneurs in developing their marketing through e-commerce. The proceedings concerning information needs for rural entrepreneurs were obtained through a case study approach in Tegalmanggung village, Sumedang Regency, Indonesia. The primary data in the study was acquired through observation, Focus Group Discussion, and interview. The primary data is then processed to get a picture of rural entrepreneurs' information needs to enter e-commerce. Based on the description, we made a SWOT analysis, formulate each point of the entrepreneurs' information needs, and combine them with business models from secondary data. At the end of the analysis, we also include information needs that need to be provided by resourceful persons who will guide the rural entrepreneurs to start ecommerce. The result of this study is expected to be an input for policymakers and practitioners in helping rural entrepreneurs entering e-commerce.
ISSN:1522-0222