Time to Flatten the Curves on COVID-19 and Climate Change. Marketing Can Help

The health, economic, and social impact of the COVID-19 pandemic is unprecedented in our lifetime, and no individual in this globalized, interconnected world is immune from its effects. This pandemic is a fundamental challenge for consumers, companies, and governments. Against this background, our c...

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Bibliographic Details
Published in:Journal of public policy & marketing 2021-01, Vol.40 (1), p.94-96
Main Authors: Mende, Martin, Misra, Vasubandhu
Format: Article
Language:English
Subjects:
Climate change
Consumers
Coronaviruses
COVID-19
Crises
Disasters
Marketing
Pandemics
Public health
Public policy
Social impact
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Summary:The health, economic, and social impact of the COVID-19 pandemic is unprecedented in our lifetime, and no individual in this globalized, interconnected world is immune from its effects. This pandemic is a fundamental challenge for consumers, companies, and governments. Against this background, our commentary underscores linkages between public health, environment, and economy and explores how lessons from COVID-19 can help prevent other large-scale disasters.1 We focus on global climate change (GCC), because rising temperatures increase the likelihood of future pandemics.2 Accordingly, experts consider GCC “the largest public health threat of the century” (Wyns 2020). Although societal crises are underresearched in marketing, we propose that marketers should add their expertise to help avoid future crises. Notably, the Journal of Public Policy & Marketing (JPP&M) is uniquely positioned as a premier outlet for corresponding research at the intersection of marketing and policy.
ISSN:0743-9156
1547-7207
DOI:10.1177/0743915620930695