Motivation for Drinking Wine

We used a survey to investigate some motives for drinking red, sparkling, and white wine among 3,433 Norwegian respondents. Respondents with interest in wine drank all types of wine more frequently than those with little interest. Interest in cultural activities, which often are associated with wine...

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Bibliographic Details
Published in:Journal of wine economics 2020-11, Vol.15 (4), p.378-385
Main Authors: Gustavsen, Geir W., Rickertsen, Kyrre
Format: Article
Language:English
Subjects:
Attitudes
Brand loyalty
Consumption
Drinking
Food
Motivation
Personality
Personality traits
Variables
Wines
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Summary:We used a survey to investigate some motives for drinking red, sparkling, and white wine among 3,433 Norwegian respondents. Respondents with interest in wine drank all types of wine more frequently than those with little interest. Interest in cultural activities, which often are associated with wine consumption, also increased the frequency of consumption of all types of wine. Respondents who scored high on conspicuous attitudes drank sparkling and white wine more frequently than respondents with low scores. However, conspicuous attitudes did not affect the frequency of red wine consumption. (JEL Classifications: D12, Q13).
ISSN:1931-4361
1931-437X
DOI:10.1017/jwe.2020.33