In Blockchain We Trust: Does Blockchain Itself Generate Trust?

Objectives This study considers the affordance of users' perceived technological property of blockchains and investigates how users discover the possible actions that can be performed within blockchain media. With a focus on the role of trust, it analyzes how motivational affordances in blockch...

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Bibliographic Details
Published in:Social science quarterly 2020-12, Vol.101 (7), p.2522-2538
Main Authors: Shin, Donghee, Bianco, William T.
Format: Article
Language:English
Subjects:
Blockchain
Decision making
Heuristic
Innovations
Mass media effects
Pairing
Privacy
Qualitative research
Technological change
Transactions
Trust
User experience
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Summary:Objectives This study considers the affordance of users' perceived technological property of blockchains and investigates how users discover the possible actions that can be performed within blockchain media. With a focus on the role of trust, it analyzes how motivational affordances in blockchain media influence user experience Methods Qualitative methods are used to obtain the depth of understanding and elicit the perspective of blockchain media. We then conduct a survey to analyze the affordance of trust in the acceptance of blockchain media Results Our confirmed model indicates a heuristic dimension of trust regarding underlying ties to affective and technological affordances. These findings imply that cognitive heuristics affect users' decision making about privacy and security on blockchain media. These heuristics lead users to engage in uncertain and even risky transactions in blockchain media. Conclusions Despite the exponential growth in blockchain development, there has been little attention paid on how technological innovations of blockchains can produce value in the media sector. Our findings provide a lens to understand the blockchain's usability problems by pairing heuristics to blockchain design and user experience principles.
ISSN:0038-4941
1540-6237
DOI:10.1111/ssqu.12917