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Desarrollo, creatividad e innovación: Factores para la creación de un Centro de Desarrollo Empresarial

This research is approached from an academic-business perspective and aims to identify the factors that influence the creation of a business development center for Girardot and its conurbation; In order to present the guidelines required to configure an ideal integrated space of academic professiona...

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Bibliographic Details
Published in:RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação 2021-01 (E39), p.341-354
Main Authors: Melo-Zamora, Marlén Deyanira, Cifuentes - Bedoya, Diego Hernando, Ramos - Reyes, Cesar Augusto, Segovia - Borray, Clara Eugenia
Format: Article
Language:por ; spa
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Summary:This research is approached from an academic-business perspective and aims to identify the factors that influence the creation of a business development center for Girardot and its conurbation; In order to present the guidelines required to configure an ideal integrated space of academic professionals, capable of generating productivity and competitiveness in the region through advice and accompaniment to the productive sector, to entrepreneurs, students, graduates and society. The methodology was descriptive, quantitative approach and made use of information sources of the quadruple helix U-I-G-S with data obtained from 130 surveys applied in Girardot and its conurbation. Among the results obtained, nine determining factors were identified for the creation of the business development center: Productivity and competitiveness, Products and services, Innovation and technological development, Quality systems, Business R + D + i processes, Impact of the environment, Culture Organizational, Financing and Marketing.
ISSN:1646-9895