THE NEED FOR AESTHETIC EDUCATION FOR TRAINING IN GRAPHIC DESIGN: A METHODOLOGICAL PROPOSAL

This research studies the need to combine aesthetic education and the acquisition of visual culture as technical skills for graphic design. A double methodology is established: recovery and bibliographic exploration that analyzes the linking of the technical knowledge of both disciplines, as well as...

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Bibliographic Details
Published in:Vivat academia (Alcalá de Henares) 2020-12, Vol.23 (153), p.117-136
Main Authors: Herrero, África Presol, Manzanares, Julio Pérez
Format: Article
Language:English
Subjects:
Adaptation
Advertisements
Advertising
Aesthetics
Audiovisual communications
Cultural identity
Digital techniques
Education
Graphic design
Knowledge
Learning
Objectives
Professional practice
Public relations
Qualitative research
Students
Teaching methods
Training
Trends
Visual culture
Visual media
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Summary:This research studies the need to combine aesthetic education and the acquisition of visual culture as technical skills for graphic design. A double methodology is established: recovery and bibliographic exploration that analyzes the linking of the technical knowledge of both disciplines, as well as the practical analysis of the results obtained through its application in the teaching experience and the questionnaire as a qualitative research technique carried out to Degree students in Advertising and Public Relations. The results show that the transversal teaching method and historical and theoretical training on visual media are suitable for the application of digital techniques and the development of proiects for the creation of branding, visual identity, and brand image.
ISSN:1575-2844
DOI:10.15178/va.2020.153.117-136