Determinants of Using Social Networking Sites Toward Entrepreneurial Success: Experience from a Developing Nation

The study presents the determinants of the usage of social networking sites (SNSs) to accelerate the business potential of young entrepreneurs in a developing nation. It’s a quantitative study that considers 168 young entrepreneurs of Bangladesh. In analyzing the data, exploratory factor analysis ha...

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Bibliographic Details
Published in:Emerging economy studies 2020-11, Vol.6 (2), p.191-200
Main Authors: Momen, Md. Abdul, Shahriar, Shamsul Huq Bin, Hassan, Md. Kamrul, Sultana, Seyama
Format: Article
Language:English
Subjects:
Entrepreneurs
Exploratory factor analysis
Internet access
Mass media
Networking
Social media
Social networks
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Summary:The study presents the determinants of the usage of social networking sites (SNSs) to accelerate the business potential of young entrepreneurs in a developing nation. It’s a quantitative study that considers 168 young entrepreneurs of Bangladesh. In analyzing the data, exploratory factor analysis has been used to justify the items associated with each variable while using a structural equation modeling approach to test the driven hypothesis. The study reveals that using social media as a promotional tool helps entrepreneurs to hasten their venture. In addition, changing purchasing behavior in this digital era and convenience and speed of Internet access also influence them to use SNSs intensively for growing their business enterprise. The findings of the study will help the key stakeholders to initiate key steps in order to create a more favorable business environment particularly for young entrepreneurs in this digital age of communication.
ISSN:2394-9015
2454-2148
DOI:10.1177/2394901520977425