Development of Borobudur Integrated Ecosystem to Improve Tourist Motivation Visit

This paper discusses the development of Borobudur's integrated ecosystem to improve tourist motivation visit. The approach used is analyzing twenty papers related to tourist motivation, making synthesis, and producing a critical view for each related article, and using the keywords from each ar...

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Bibliographic Details
Published in:Review of Integrative Business and Economics Research 2021-01, Vol.10, p.189-217
Main Authors: Rahadi, Raden Aswin, Ghassani, Ghitha Ghaida, Rudito, Priyantono, Sunitiyoso, Yos, Jatmika, Bisma, Rahmawati, Dwi
Format: Article
Language:English
Subjects:
Buddhism
Cultural heritage
Economic growth
Employment
Holidays & special occasions
Millennials
Motivation
Social networks
Tourism
Tourist attractions
Travel
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Summary:This paper discusses the development of Borobudur's integrated ecosystem to improve tourist motivation visit. The approach used is analyzing twenty papers related to tourist motivation, making synthesis, and producing a critical view for each related article, and using the keywords from each article to conduct a semi-structured interview. This research aims to increase Millennial tourists' length-of-stay by determining the tourists' motivation and the tourists' expectations before visiting Borobudur temple. The results show that the factors influencing tourists' visits are the perceived quality and perceived cost. The perceived quality is the quality of tourist services, destination appearance, and the emotional experience tourists expect to get. The perceived cost is the monetary and non-monetary cost tourists spend to visit. Perceived quality and cost will greatly influence tourists' behavioural intentions to visit or even revisit intention. This research focuses only on the Borobudur area and Millennials tourists visiting Borobudur in a window of time. This research timeline was January to March before the COVID-19 happened. The findings of this study will be useful for stakeholders and academics. The government could use this study to produce a thematic road map for the Borobudur area.
ISSN:2414-6722
2304-1013