Using Search Engine Data to Explore Interest in PrEP and HIV Testing in the United States

We used Google search data from January 1, 2014 to January 1, 2019 to explore public awareness of pre-exposure prophylaxis (PrEP) and HIV testing in the United States. Using two search strings, one for PrEP and one for HIV testing, we compared search volume to state HIV prevalence and new HIV diagno...

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Bibliographic Details
Published in:AIDS and behavior 2021-03, Vol.25 (3), p.983-991
Main Authors: Whiteman, Ari, Wejnert, Cyprian, Morris, Elana, Burnett, Janet
Format: Article
Language:English
Subjects:
Advertising
Data search
Disease prevention
Fame
Health behavior
Health Psychology
HIV
HIV Infections - diagnosis
HIV Infections - epidemiology
HIV Infections - prevention & control
HIV Testing
Human immunodeficiency virus
Humans
Infectious Diseases
Information Seeking Behavior
Internet
Internet access
Medical screening
Medical tests
Medicine
Medicine & Public Health
Original Paper
Pharmaceutical industry
Poverty
Pre-Exposure Prophylaxis
Prevalence
Prophylaxis
Public awareness
Public concern
Public Health
Search Engine
Search engines
Spikes
Surveys and Questionnaires
United States - epidemiology
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Summary:We used Google search data from January 1, 2014 to January 1, 2019 to explore public awareness of pre-exposure prophylaxis (PrEP) and HIV testing in the United States. Using two search strings, one for PrEP and one for HIV testing, we compared search volume to state HIV prevalence and new HIV diagnoses. We also used Google News to identify news events related to short-term spikes in search volume. Controlling for poverty, education, and internet access, a one-unit increase in a state’s HIV prevalence rate was associated with a 3% increase in PrEP search volume (aPR = 1.03 [1.034, 1.037], P  
ISSN:1090-7165
1573-3254
DOI:10.1007/s10461-020-03057-z