Benefit Expectations and Continued Usage of Location-Based Applications for Location Intelligence

Location-based applications (LBA) are widely used for different purposes ranging from navigation to dating or gaming. Most LBAs ask users to provide access to location data. By disclosing location, users get customized services and businesses can enhance their services with location intelligence met...

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Bibliographic Details
Published in:The journal of applied business and economics 2020-12, Vol.22 (9), p.158-173
Main Authors: Koohikamali, Mehrdad, Mousavi, Reza, Peak, Daniel A, Prybutok, Victor R
Format: Article
Language:English
Subjects:
Business intelligence
Communication
Data analysis
Location based services
Perceptions
Privacy
Smartphones
Social networks
Social research
Online Access:Get full text
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Summary:Location-based applications (LBA) are widely used for different purposes ranging from navigation to dating or gaming. Most LBAs ask users to provide access to location data. By disclosing location, users get customized services and businesses can enhance their services with location intelligence methods. This research builds a continuance usage and location disclosure model from the expectation-confirmation perspective. The effect of benefit expectations on usefulness and satisfaction is hypothesized. In addition, the positive effect of usefulness on satisfaction and continuance intention is postulated. After collecting survey data from main LBA users, the results of the analysis support the proposed model.
ISSN:1499-691X
1499-691X
DOI:10.33423/jabe.v22i9.3676