Ranking web as indicator of knowledge diffusion: an application for SMEs

PurposeThe purpose of this article is to analyze the influence of the diversity of information and the use of Web 2.0 applications on the web positioning of online business information providers.Design/methodology/approachA total of 203 online business information provider websites were selected usi...

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Bibliographic Details
Published in:Academia (Consejo Latinoamericano de Escuelas de Administración) 2020-10, Vol.33 (2), p.219-240
Main Authors: Gaviria-Marin, Magaly, Cruz-Cázares, Claudio
Format: Article
Language:English
Subjects:
Academic Achievement
Access to information
Application
Competition
Competitive advantage
Computer Oriented Programs
Dissemination
Efficiency
Entrepreneurs
Explicit knowledge
Hypotheses
Influence
Internet
Internet access
Knowledge acquisition
Knowledge management
Knowledge sharing
Ratings & rankings
Search engines
Small & medium sized enterprises-SME
Social networks
Usability
User behavior
Web 2.0
Websites
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Summary:PurposeThe purpose of this article is to analyze the influence of the diversity of information and the use of Web 2.0 applications on the web positioning of online business information providers.Design/methodology/approachA total of 203 online business information provider websites were selected using three search engines (Google, Yahoo and Bing). This information was encoded to develop two logistic regression models.FindingsThe results suggest that the knowledge offered and the resources used to transfer this knowledge play important roles in the web positioning of online business information providers. This study found that entrepreneurs mainly seek technological knowledge, and to acquire it, they use various Web 2.0 applications that do not necessarily include social networks.Practical implicationsThis article presents a novel proposal to analyze how knowledge diversity and Web 2.0 applications influence the web rankings of websites that offer information and knowledge for established or new, small and medium enterprises.Originality/valueThis article is novel in that it links the theory of knowledge dissemination with the technologies of the Internet (websites, Web 2.0 applications) and provides evidence of diverse sources of online information that are potentially useful for the entrepreneur of the twentieth century.
ISSN:1012-8255
2056-5127
DOI:10.1108/ARLA-02-2019-0056