How Do Different Types of BA Users Contribute to Business Value?

To explain how different types of business analytics (BA) users contribute to business value, we propose a new variance model called organizational benefits from business analytics use (OBBAU). The model captures three key mechanisms through which two distinct types of BA users drive organizational...

Full description

Saved in:
Bibliographic Details
Published in:Communications of the Association for Information Systems 2020-01, Vol.46 (1), p.656-678
Main Authors: Tamm, Toomas, Seddon, Peter B., Shanks, Graeme
Format: Article
Language:English
Subjects:
Advisory services
Analytics
Business analytics
End users
Organizational aspects
Scientists
Citations: Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:To explain how different types of business analytics (BA) users contribute to business value, we propose a new variance model called organizational benefits from business analytics use (OBBAU). The model captures three key mechanisms through which two distinct types of BA users drive organizational benefits: 1) data scientists providing advisory services, 2) end users using BA tools, and 3) both data scientists and end users creating and enhancing BA tools. To build the OBBAU, we thoroughly reviewed the BA and IS literatures and interviewed 15 BA experts.
ISSN:1529-3181
1529-3181
DOI:10.17705/1CAIS.04628