Public perceptions of problematic equine industry sectors and management scenarios

• Published in: Journal of animal science 2020-11, Vol.98, p.263-264
• Main Authors: Melvin, Kelly, Ivey, Jennie L, Schneider, Liesel G, Krawczel, Peter
• Format: Article
• Language: English
• Subjects: Animal care; Classification; Demographics; Demography; Digital media; Food; Horses; Livestock; Livestock industry; Management; Public opinion; Racing; Regression analysis; Weather
• ISSN: 0021-8812; 1525-3163

The equine industry is highly variable with many different sectors and management practices. To determine how the public views common management practices and discipline-specific areas of the equine industry, an online study was distributed via email and social media over a 6-week period to U.S. residents over the age of 18 (n = 1,372). Survey questions included demographics, industry connection, definition of welfare and equine classification. Respondents were asked to select the most concerning option from a series of managementrelated scenarios. The production livestock and equine industries were then segmented by species or discipline, respectively, and respondents were asked which sector was most problematic. To analyze the data, frequency tables (Proc FREQ) and multinomial logistic regression (Proc LOGISTIC) were used in SAS 9.4 (Cary, NC) to test the factors associated with likelihood to select a given management scenario from each series (a=0.05). Respondents who were heavily connected to the industry were four times more likely than lightly connected individuals to select that a blanketed horse or unblanketed horse in 30°F weather with unlimited access to food and water equally presented no concern than to say that a blanketed or unblanketed horse in 30°F weather with unlimited access to food and water and were concerning (OR= 4.09; 95%CL: 2.08,8.04). Of the 1,244 respondents who answered, 563 (45%) said that the gaited horse industry is the most problematic equine industry compared to the racing industry (41%) and stock horse industry (8.7%). Understanding how the public perceives the various animal industries and management scenarios in relation to an individual's connection to the industry, classification of equines and welfare definition is important to assess and improve educational intervention strategies.