Visual Identity of Seaside City’s Cultural Landscape

The unification of modern cities is becoming a consequence of globalization. There is a leveling of their unique features: cultural, social and visual identity. A city without a bright expressed “face” - a recognizable visual image and stable semantic associations - inevitably loses its position in...

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Bibliographic Details
Published in:IOP conference series. Materials Science and Engineering 2021-03, Vol.1079 (3), p.32088
Main Authors: Erysheva, E, Moor, V
Format: Article
Language:English
Subjects:
Globalization
Visual perception
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Summary:The unification of modern cities is becoming a consequence of globalization. There is a leveling of their unique features: cultural, social and visual identity. A city without a bright expressed “face” - a recognizable visual image and stable semantic associations - inevitably loses its position in today’s highly competitive market. Urban identity is becoming one of the city’s competitive advantages in the context of globalization. The potential of urban identity lies in the possibility of forming a recognizable city, maintaining the true (authentic) urban meanings, the “spirit” of the city. In this regard, it is important to actualize the visual potential of the city, as well as the process of introducing unique visual components of the city’s cultural landscape into the concept of urban identity. The article examines the specifics of a maritime city’s urban identity, revealing the uniqueness of the city at the level of visual perception, which must be taken into account when elaborating a city development strategy.
ISSN:1757-8981
1757-899X
DOI:10.1088/1757-899X/1079/3/032088