Estimation of consumer’s willingness to pay for biodegradable food container in Kota Bharu, Kelantan

Rapid rising population and regional urbanisation in Malaysia has led to rising demand and a more convenient disposable way of non-biodegradable food containers. The amount of mismanaged plastic waste in Malaysia keep increasing every year. This study is conducted to identify the consumers’ willingn...

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Bibliographic Details
Published in:IOP conference series. Earth and environmental science 2021-05, Vol.756 (1), p.12084
Main Authors: Shean, C W, Abas, M A, Hambali, K A, Abdul Karim, M F, Ismail, L, Hassin, N H
Format: Article
Language:English
Subjects:
Biodegradability
Biodegradation
Consumers
Containers
Food
Food production
Paperboard
Plastic debris
Random sampling
Statistical sampling
Urbanization
Willingness to pay
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Summary:Rapid rising population and regional urbanisation in Malaysia has led to rising demand and a more convenient disposable way of non-biodegradable food containers. The amount of mismanaged plastic waste in Malaysia keep increasing every year. This study is conducted to identify the consumers’ willingness to pay for biodegradable food containers in Kota Bharu, Kelantan. This study employed a simple random sampling method, and 270 respondents have participated in a face-to-face interview technique. The Contingent Valuation Method was used to estimate the consumers’ willingness to pay for biodegradable food container products. The study has found that the three factors, age, marital status, and monthly household income, influence their willingness to pay for biodegradable food containers. The result indicates that the consumers in Kota Bharu, Kelantan, are willing to pay RM0.78 for every biodegradable food container, which is 28 cents more than the current rate. The finding can become a guide or tool for improving biodegradable food containers and reducing non-biodegradable food containers’ usage to create a better living environment.
ISSN:1755-1307
1755-1315
DOI:10.1088/1755-1315/756/1/012084