The effect of the cosmopolitan profile on tourism experience

Personal lifestyle can determine consumer choices. Considering the emerging concept of a cosmopolitan consumer profile, the aim of this research letter is to analyze the moderating effect of this individual characteristic on the tourism experience model. Hypotheses were tested via structural equatio...

Full description

Saved in:
Bibliographic Details
Published in:Current issues in tourism 2021-06, Vol.24 (12), p.1635-1639
Main Authors: Francisco-Maffezzolli, Eliane Cristine, Martins, Elaine, Maciel dos Santos, Jeanne Rosalina Botelho
Format: Article
Language:English
Subjects:
Cosmopolitan profile
intention to recommend
intention to revisit
Model testing
Multivariate statistical analysis
place authenticity
place experience
Tourism
tourism satisfaction
Travellers
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Personal lifestyle can determine consumer choices. Considering the emerging concept of a cosmopolitan consumer profile, the aim of this research letter is to analyze the moderating effect of this individual characteristic on the tourism experience model. Hypotheses were tested via structural equation modelling on 489 cases in the United States. Two main types of respondents emerged in the results: upper cosmopolitan travellers and traditional travellers. The results revealed that upper cosmopolitans travellers are more prone to seek unique experiences, while traditional travellers tend to revisit the same places. Tourism managers can therefore customize different services based on each profile.
ISSN:1368-3500
1747-7603
DOI:10.1080/13683500.2020.1789568