Driving internationalization through business model innovation: Evidences from an AgTech company

PurposeThis paper aims to investigate how a firm may innovate its business model to internationalize.Design/methodology/approachOwing to its novelty and to the depth of the investigation required to grasp the mechanisms and logics of business model innovation aiming at internationalization, a single...

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Bibliographic Details
Published in:Multinational business review 2020-07, Vol.28 (2), p.201-220
Main Authors: Cavallo, Angelo, Ghezzi, Antonio, Ruales Guzmán, Bertha Viviana
Format: Article
Language:English
Subjects:
Adaptation
Business models
Case studies
Competitive advantage
Globalization
Innovations
International business
Qualitative research
Value creation
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Summary:PurposeThis paper aims to investigate how a firm may innovate its business model to internationalize.Design/methodology/approachOwing to its novelty and to the depth of the investigation required to grasp the mechanisms and logics of business model innovation aiming at internationalization, a single case study has been performed related to a company located in North-Western Colombia.FindingsThe study provides detailed empirical evidences over the mutual connection and complementarities among value mechanisms of business models. Moreover, this study suggests that BMI fosters internationalization to scale, which, in turn, will require additional changes to match new customer needs as they emerge. Also, the study shows an extension of the action–space of lean startup approaches, intended as scientific approaches to international entrepreneurship.Originality/valueThis study connects business model innovation and internationalization as few studies have done before.
ISSN:1525-383X
2054-1686
DOI:10.1108/MBR-11-2018-0087