Who Creates Value? Insights on Value Theory from The Last Dance

The Last Dance is a sports documentary miniseries focusing on the 1997-98 NBA champions Chicago Bulls and their star Michael Jordan. Through the lenses of The Last Dance, whose global popularity has been unprecedented for a documentary, we discuss value from a historical, political and cultural pers...

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Published in:Halduskultuur 2020-12, Vol.21 (1), p.76
Main Authors: Kostakis, Vasilis, Pazaitis, Alex
Format: Article
Language:English
Subjects:
Basketball
Dance
Policy making
Professional basketball
Sports
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description The Last Dance is a sports documentary miniseries focusing on the 1997-98 NBA champions Chicago Bulls and their star Michael Jordan. Through the lenses of The Last Dance, whose global popularity has been unprecedented for a documentary, we discuss value from a historical, political and cultural perspective. First, this paper provides a concise account of the ambivalent nature of value from a historical perspective. We then discuss the Bulls' General Manager dispute with Jordan over whether the players or the organizations win championships; and the Scottie Pippen "injustice", according to which Pippen, a top Bulls player, was underpaid. By addressing these two issues, we show that all value is collectively produced. We argue that all value approaches are imperfect, temporary and context-specific. We thus highlight the need for scholars and policymakers to critically discuss value and point to the commons sphere for more inclusive understandings of value.
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subjects Basketball
Dance
Policy making
Professional basketball
Sports
title Who Creates Value? Insights on Value Theory from The Last Dance
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