A Competitive Intelligence Practices Typology in an Airline Company in Turkey

Oil prices, political instabilities, travel legislations, and many other competitive factors make it essential for any international airline with the instinct to survive to be on constant watch in such a fiercely competitive environment. To meet this need, it is vital for international airline compa...

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Bibliographic Details
Published in:Journal of the knowledge economy 2021-06, Vol.12 (2), p.899-922
Main Authors: Sahin, Murat, Bisson, Christophe
Format: Article
Language:English
Subjects:
Airline industry
Alliances
Competition
Competitive intelligence
Economic Policy
Economics
Economics and Finance
Entrepreneurship
R & D/Technology Policy
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Summary:Oil prices, political instabilities, travel legislations, and many other competitive factors make it essential for any international airline with the instinct to survive to be on constant watch in such a fiercely competitive environment. To meet this need, it is vital for international airline companies to integrate competitive intelligence (CI) into their strategy building process. In this study, we create for the first time a typology of competitive intelligence practices of an international airline company (in Turkey), based on the model developed by (Wright et al. Journal of Strategic Marketing, 20 (1), 19–33, 2012 ), and it is one of the very first to investigate Competitive intelligence in this sector. Furthermore, we made a two-step cluster analysis to uncover hidden clusters that change the way of thinking within the company. Our findings show where the company would need to make improvements on the 6 strands of the model which are attitude, gathering, use, location, technological support, and IT support. Yet, that could lead towards stronger business performance. It might also inspire other companies of the airline sector and beyond.
ISSN:1868-7865
1868-7873
DOI:10.1007/s13132-020-00647-z