Rookie Tourism Destinations—The Effects of Attractiveness Factors on Destination Image and Revisit Intention with the Satisfaction Mediation Effect

Emerging tourism destinations repeatedly face many managerial challenges, often leading to common pitfalls and rookie mistakes. The current study aims to analyze relationships between destination attractiveness factors (Destination Amenities, Tourism Infrastructure and Accessibility, Active Family D...

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Bibliographic Details
Published in:Sustainability 2021-06, Vol.13 (11), p.5780
Main Authors: Ćulić, Milan, Vujičić, Miroslav D., Kalinić, Časlav, Dunjić, Milosav, Stankov, Uglješa, Kovačić, Sanja, Vasiljević, Đorđije A., Anđelković, Željko
Format: Article
Language:English
Subjects:
Attraction
Competition
Competitive advantage
Cultural heritage
Data collection
Infrastructure
Market positioning
Multivariate statistical analysis
Perceptions
Sustainability
Tourism
Transportation services
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Summary:Emerging tourism destinations repeatedly face many managerial challenges, often leading to common pitfalls and rookie mistakes. The current study aims to analyze relationships between destination attractiveness factors (Destination Amenities, Tourism Infrastructure and Accessibility, Active Family Destination, Hospitality and Services, and Social–Safety–Economic Values), satisfaction, destination image, and revisit intentions to test a mediating role of satisfaction between destination attractiveness factors and both destination image and revisit choices within so-called rookie destinations. For this purpose, a quantitative study was carried out using a questionnaire as an instrument for data collection. Data were collected from a sample of 2030 visitors to Serbia. Structural equation modeling (SEM) in R was applied to analyze the data. The results revealed the positive direct effects of destination attractiveness factors on satisfaction, destination image, and revisit intentions. Moreover, the research confirmed the mediating role of satisfaction in the relationship between destination attractiveness and destination image, and revisit intentions. The results are further discussed from the perspective of emerging tourism destinations to make their management more sustainable for the future and mitigate the repetition of rookie mistakes.
ISSN:2071-1050
2071-1050
DOI:10.3390/su13115780