Positioning Axes of Sustainable Tourist Destinations: The Case of Aragón

The purpose of this research is to determine the optimal positioning strategies of Aragón as a sustainable tourist destination. An exploratory research is carried out based on the analysis of statistical information sources, the identification of global and multisectoral macro-trends with direct imp...

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Bibliographic Details
Published in:Sustainability 2019-09, Vol.11 (18), p.4885
Main Authors: García-Madurga, Miguel-Ángel, Esteban-Navarro, Miguel-Ángel, Delgado-de Miguel, Juan-Francisco, Buil-López Menchero, Tamar
Format: Article
Language:English
Subjects:
Axes (reference lines)
Competition
Consumers
Economic activity
Ecotourism
Employment
Information sources
Market penetration
Marketing
Population
Rural areas
Strategic planning
Sustainability
Tourism
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Summary:The purpose of this research is to determine the optimal positioning strategies of Aragón as a sustainable tourist destination. An exploratory research is carried out based on the analysis of statistical information sources, the identification of global and multisectoral macro-trends with direct impact on the evolution of the tourist sector, and the use of the qualitative technique of the focus group. The main and secondary axes to provide a basis for the positioning strategy of the autonomous community are presented as a result.
ISSN:2071-1050
2071-1050
DOI:10.3390/su11184885