Engagement and the Nonprofit Organization: Voices from the Margins

Little academic attention has been focused on the experiences of communities situated at the margins in receiving nonprofit services. In this essay, we draw on the culture-centered approach to critically interrogate the concept of engagement among a range of nonprofit organizations. We analyze ethno...

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Bibliographic Details
Published in:Management communication quarterly 2021-08, Vol.35 (3), p.368-391
Main Authors: Elers, Phoebe, Dutta, Mohan J., Elers, Steve
Format: Article
Language:English
Subjects:
Nonprofit organizations
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Summary:Little academic attention has been focused on the experiences of communities situated at the margins in receiving nonprofit services. In this essay, we draw on the culture-centered approach to critically interrogate the concept of engagement among a range of nonprofit organizations. We analyze ethnographic fieldwork conducted in a low income suburban area in Aotearoa New Zealand, in which narrative accounts of 60 residents formed the basis of our deliberations with an advisory board. Our findings indicate that many nonprofit organizations are constructed as spaces of othering that do not attend to the cultural norms or needs of those situated at the margins. Alternatively, the Head Hunters outlaw motorcycle gang and Destiny’s Church, both vilified in mainstream media outlets, were sites of significant community engagement. Our study illuminates the impact of dialogic group engagement and of initiatives being developed and driven by the community.
ISSN:0893-3189
1552-6798
DOI:10.1177/08933189211001883