Factors Influencing the Tourist’s Future Intentions in Small-Scale Sports Events

• Published in: Sustainability 2020-10, Vol.12 (19), p.8103
• Main Authors: Vegara-Ferri, José Miguel, López-Gullón, José María, Valantine, Irena, Díaz Suárez, Arturo, Angosto, Salvador
• Format: Article
• Language: English
• Subjects: Economic growth; Expenditures; Factor analysis; Holidays & special occasions; Perception; Questionnaires; Reliability analysis; Sports; Sustainability; Sustainable development; Tourism; Tourists; Travel; Trends
• ISSN: 2071-1050; 2071-1050
• DOI: 10.3390/su12198103

Small-scale sports events are a good strategy for communities seeking to attract visitors and are one of the major attractions of sustainable sports tourism. The aim of this study to determine which factors influence the future intentions of the tourist involved in small-scale sports events. The sample was composed of 236 subjects who participated in a half-marathon in Spain. The results of the Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) provide support for the applicability of the tourists’ perception questionnaire in the context of sports events. The results of both validity (convergent and discriminant) and reliability (internal consistency) analyses were satisfactory. The results indicated that this scale had 18 items distributed in six factors (communication, staff, electronic wordofmouth, destination image, satisfaction and future intentions). The proposal model revealed that satisfaction is a mediated factor between staff and destination image with future intentions of repeating the event. Electronic word of mouth and satisfaction were influencing factors that predicted the tourists’ future intentions. This finding suggests that this questionnaire can be a useful tool in measuring tourist perception on a small-scale sports events scale, allowing a better understanding of the reasons that lead a tourist to select a certain destination and sports event.