Book Review: Consumer Behavior: A Digital Native

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Bibliographic Details
Published in:Journal of Macromarketing 2021, Vol.41 (3), p.506-508
Main Author: Gupta, Damini Goyal
Format: Review
Language:English
Subjects:
Consumer behavior
Citations: Items that this one cites
Online Access:Get full text
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Description
Summary:
ISSN:0276-1467
1552-6534
DOI:10.1177/0276146720984204