Motivations and segmentation of the demand for coastal cities: A study in Lima, Peru

The purpose of this research is to identify the motivations and segmentation of demand in coastal cities. The present study was carried out in Lima, a tourist destination in the Peruvian Pacific Ocean coast. This quantitative study used a sample with 381 valid questionnaires. To analyze data, factor...

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Bibliographic Details
Published in:The international journal of tourism research 2021-07, Vol.23 (4), p.517-531
Main Authors: Carvache‐Franco, Mauricio, Carvache‐Franco, Orly, Carvache‐Franco, Wilmer, Alvarez‐Risco, Aldo, Estrada‐Merino, Alfredo
Format: Article
Language:English
Subjects:
cities
coastal
motivation
satisfaction
segmentation
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Summary:The purpose of this research is to identify the motivations and segmentation of demand in coastal cities. The present study was carried out in Lima, a tourist destination in the Peruvian Pacific Ocean coast. This quantitative study used a sample with 381 valid questionnaires. To analyze data, factor analysis and non‐hierarchical K‐means segmentation were performed. Results show six motivational factors: “Culture and nature,” “Authentic coastal experience,” “Novelty and social interaction,” “Learning,” “Sun and beach,” and “Nightlife.” The study presents three different segments of visitors: “Passive Tourists,” “Eco‐coastal,” and “Multiple motives.”
ISSN:1099-2340
1522-1970
DOI:10.1002/jtr.2423