Constructing gender using visual imagery –a study of early readers

Children's books play a key role in shaping children's gender perceptions and expectations. Noting the paucity of gender research on children's books published in Asian societies, especially in relation to visuals, this study seeks to explore how the two sexes are visually represented...

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Bibliographic Details
Published in:Language & communication 2021-05, Vol.78, p.1-18
Main Authors: Lee, Jackie F.K., Chin, Andy C.O.
Format: Article
Language:English
Subjects:
Beginning reading
Book series
Children & youth
Children's books
Childrens literature
Critical literacy
Early literacy
Equality
Gender
Gender aspects
Gender differences
Hong Kong
Imagery
Parent-child relations
Stereotypes
Visual literacy
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Summary:Children's books play a key role in shaping children's gender perceptions and expectations. Noting the paucity of gender research on children's books published in Asian societies, especially in relation to visuals, this study seeks to explore how the two sexes are visually represented in a popular English book series developed by the Education Bureau of Hong Kong, from experiential and interpersonal perspectives. The findings show increased female appearances, but not so in central role construal. Stereotypical descriptions are not uncommon: males are generally described as more individualistic than females. Apparent gender differences in child-father/mother relationship are also evident. It is recommended that visual and critical literacy should be strengthened among readers and writers in the process of achieving gender equality. •The Hong Kong English book series PLP-R/W shows increased female appearances.•Hidden gender biases are not uncommon.•Apparent gender differences in child-father/mother relationship are evident.•Visual and critical literacy skills need to be enhanced to uncover hidden meanings.
ISSN:0271-5309
1873-3395
DOI:10.1016/j.langcom.2021.01.005