Product Life Cycle Analysis of Automotive Products on Multi-Purpose Vehicle's (MPV) Segment

Since 1990, the ever-increasing sales trend of automobiles in Indonesia has made the competition atmosphere much fiercer, particularly for Multi-Purpose Vehicle, the car segment with the highest sales in Indonesia's automobile market. Therefore, a product life cycle management of automobiles is...

Full description

Saved in:
Bibliographic Details
Published in:IOP conference series. Materials Science and Engineering 2020-04, Vol.831 (1), p.12020
Main Authors: Suzianti, A, Putra, D R, Sibuea, C P
Format: Article
Language:English
Subjects:
Automobile shows
Automobiles
Computation
Life cycle analysis
Life cycle engineering
Multipurpose vehicles
Product life cycle
Product lifecycle management
Product lines
Sales
Segments
Citations: Items that this one cites
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Since 1990, the ever-increasing sales trend of automobiles in Indonesia has made the competition atmosphere much fiercer, particularly for Multi-Purpose Vehicle, the car segment with the highest sales in Indonesia's automobile market. Therefore, a product life cycle management of automobiles is demanded to secure current position in market or further, to lead the market. This research uses MPV Model A and MPV Model B as a study case for Multi-Purpose Vehicle. Methods deployed are the computation of product line extension, the computation of product line innovation, t-test, Person Index Test, and Importance-Performance Analysis. Results are used to formulate product life cycle management strategies for automobiles of Multi-Purpose Vehicle aimed secure current position in market or further, to lead the market.
ISSN:1757-8981
1757-899X
DOI:10.1088/1757-899X/831/1/012020