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Towards a Performative Turn in Intercultural Communication

To engage the contributions of Performance Studies for the study of culture and communication, this article offers an initial exploration of a performative turn in intercultural communication. Using performances of sexuality with a focus on the declaration of one's own sexual non-normativity -...

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Bibliographic Details
Published in:Journal of intercultural communication research 2020-09, Vol.49 (5), p.484-493
Main Author: Yep, Gust A.
Format: Article
Language:English
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Summary:To engage the contributions of Performance Studies for the study of culture and communication, this article offers an initial exploration of a performative turn in intercultural communication. Using performances of sexuality with a focus on the declaration of one's own sexual non-normativity - commonly known as "coming out" in Western discourses - as an example, I first discuss how a performance analytic might examine cultural particularities of this communicative action. Next, I discuss the notion of "hardening performances" and introduce three processes - sedimentation, calcification, and ossification - for the examination of power in intercultural communication. I conclude by exploring some implications of a performative turn in culture and communication.
ISSN:1747-5759
1747-5767
DOI:10.1080/17475759.2020.1802325