Segmentation Based on the Gastronomic Motivations of Tourists: The Case of the Costa Del Sol (Spain)

Tourist destinations increasingly sustain their consolidation, promotion, and development from gastronomy. This research aims to contribute to the scientific literature analyzing the relationship between tourism and gastronomy for the specific case of the Costa del Sol (Spain) from tourists’ experie...

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Bibliographic Details
Published in:Sustainability 2019-01, Vol.11 (2), p.409
Main Authors: Pérez-Priego, Manuel, García-Moreno García, María, Gomez-Casero, Gema, Caridad y López del Río, Lorena
Format: Article
Language:English
Subjects:
Cultural heritage
Culture
Food
Literature reviews
Motivation
Segmentation
Segments
Sociodemographics
Sustainability
Tourism
Tourists
Travel
Travellers
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Summary:Tourist destinations increasingly sustain their consolidation, promotion, and development from gastronomy. This research aims to contribute to the scientific literature analyzing the relationship between tourism and gastronomy for the specific case of the Costa del Sol (Spain) from tourists’ experiences of different nationalities who have visited the area. The methodology has been based on questionnaires applied to foreign travellers, after the gastronomic tasting of lunch or dinner in typical beach restaurants, called “chiringuitos”. Results show the existence of different segments of tourists based on their attitude towards local cuisine. Three groups have been identified, with different gastronomic predispositions and knowledge, and it is concluded that there are different levels of satisfaction and motivations in tourists, as they are identified in one segment or the other.
ISSN:2071-1050
2071-1050
DOI:10.3390/su11020409