Increasing brand awareness: Memory for short audio ads

As digital streaming media matures, consumers and publishers have become interested in short duration ads (i.e.,

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Bibliographic Details
Published in:Psychology & marketing 2021-11, Vol.38 (11), p.1960-1972
Main Authors: Johnson, Vinith, Zhu, Zhen, Anguera, Roger, Bollinger, Jacob, Eccles, Jonathan, Hardtke, David, Breza, Maria, Zanto, Theodore P.
Format: Article
Language:English
Subjects:
audio advertising
brand awareness
impression
memory
short ads
video advertising
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Description
Summary:As digital streaming media matures, consumers and publishers have become interested in short duration ads (i.e.,
ISSN:0742-6046
1520-6793
DOI:10.1002/mar.21558