Digital opportunities for incumbents – A resource-centric perspective

•Conceptualization of incumbents’ digital opportunity space.•Resource-centric taxonomy with six classes of digital opportunities.•Related stylized facts of opportunity enactment.•Builds on the resource-based view and organizational ambidexterity.•Advances research at the interface between digital in...

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Bibliographic Details
Published in:The journal of strategic information systems 2021-09, Vol.30 (3), p.101670, Article 101670
Main Authors: Oberländer, Anna Maria, Röglinger, Maximilian, Rosemann, Michael
Format: Article
Language:English
Subjects:
Digital innovation
Digital opportunity
Digital technology
Digital transformation
Innovations
Intellectual property
Knowledge
Liability
Organizational ambidexterity
Resource-based view
Taxonomy
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Summary:•Conceptualization of incumbents’ digital opportunity space.•Resource-centric taxonomy with six classes of digital opportunities.•Related stylized facts of opportunity enactment.•Builds on the resource-based view and organizational ambidexterity.•Advances research at the interface between digital innovation and transformation. Digitalization presents companies with abundant opportunities, i.e., action possibilities leading to new products, services, and business models. Specifically, digital opportunities for incumbents require attention as their resource base can be both asset and liability, and the interplay between incumbents’ resources and digital opportunities is hardly understood. To conceptualize this interplay, we present a taxonomy of digital opportunities for incumbents and related stylized facts of opportunity conversion. As justificatory knowledge, we build on the resource-based view and organizational ambidexterity. Our work contributes to descriptive knowledge at the interface between digital innovation and transformation, providing new perspectives on incumbents’ digitally extended resources.
ISSN:0963-8687
1873-1198
DOI:10.1016/j.jsis.2021.101670