'Thank you, God. You saved us' - examining tourists' intention to visit religious destinations in the post COVID

This study investigated tourists' intention to visit religious destinations in the post-COVID 19 phase. The respondents (N = 237) in the survey rated twenty-three statements related to religious motivation, spiritual beliefs, place attachment, destination image, and visit intention. The results...

Full description

Saved in:
Bibliographic Details
Published in:Current issues in tourism 2021-11, Vol.24 (22), p.3127-3133
Main Author: Kala, Devkant
Format: Article
Language:English
Subjects:
COVID
COVID-19
destination image
India
Motivation
place attachment
Religion
Religious destination
spiritual belief
Spirituality
Tourism
Tourists
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This study investigated tourists' intention to visit religious destinations in the post-COVID 19 phase. The respondents (N = 237) in the survey rated twenty-three statements related to religious motivation, spiritual beliefs, place attachment, destination image, and visit intention. The results indicate that the respondents are ready to visit religious destinations, particularly to thank God, preserve emotional wellbeing, and pray for a better future. The findings also show the vital role of religious motivation, spiritual beliefs, place attachment, and destination image within the context of religious tourism visits. The study highlights the role of tourism stakeholders in managing a religious destination safely and sustainably.
ISSN:1368-3500
1747-7603
DOI:10.1080/13683500.2021.1876643